Vegan Full Coverage Cream Foundation - 0.49 oz (Ivory)

At True + Luscious, we believe in creating clean beauty products that are made with pure pigments and plant-derived, skin-loving ingredients. Our mission is to provide high-performing makeup that is just as effective as it is safe.

What sets our products apart? We go beyond basic "free-from" claims and use real science and safety, backed by our in-house experts and pro makeup artists. Our formulas are 100% vegan, cruelty-free, and Leaping Bunny certified, ensuring our furry friends are never used in the creation of our cosmetics.

Our founder, Mehir, was inspired to start True + Luscious after struggling to find clean makeup that met her high standards. "While I could easily find quality clean skincare, it was really hard to find makeup that didn't compromise on my ingredient standards," she explains. "I made it my mission to create a line of clean makeup that would impress even the most dedicated makeup enthusiasts."

The True + Luscious Camera Stick Foundation is a prime example of our commitment to clean, high-performing beauty. Creamy and easy to blend, this full-coverage foundation melts onto the skin for a flawless, airbrushed finish. Formulated with skin-soothing ingredients, the Camera Stick is designed for up to 18-hour wear without fading or creasing.

Our foundation features photo-filter pigments that diminish and cover blemishes and imperfections, making it suitable for all skin types. For best results, we recommend setting it with our Camera Powder.

At True + Luscious, we believe that clean beauty should never mean compromising on quality or performance. That's why we infuse our all-vegan makeup formulas with nourishing, sustainable plant-derived actives, allowing your makeup to work in harmony with your skincare routine.

Our passion for color is matched by our commitment to using only the purest, most natural ingredients. From luscious fruit extracts to nourishing botanical blends, we strive to elevate your makeup experience while prioritizing your skin's health and wellbeing.

Whether you're a dedicated makeup maven or simply looking to transition to cleaner beauty options, True + Luscious has the products to help you look and feel your best. Discover the power of clean, high-performing makeup that never sacrifices on quality or results.

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